The Aurland penny loafer* was created in the 1930s. It is believed that Nils Tveranger who initially designed it was inspired by the moccasins of the Iroquois tribes of the United States. Today there is a tendency toward preserving heritage and traditions and this seems to be part of the reason Aurland shoes remain popular. This appreciation for tradition however doesn’t mean that the company is standing still where design is concerned. In recent years, it has collaborated with renowned Norwegian designers in the development of new collections. As a result, the brand’s small factory in the heart of the Sognefjord, now produces not only shoes, but also bags and other accessories. Even with the addition of these new product ranges, Aurland remains known for its signature footwear and fans of the brand still recognize the Aurland shoe as the original “penny loafer*”.
* The penny loafer is distinguished by a horizontal leather strap-like element across the instep of each foot. This strap features a small slit, allowing the wearer to insert a small coin, often a 1 cent piece otherwise known as a "penny" in English.
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Odden 13 B, 5745 Aurlandsvangen, Norway