The story begins one day when Pernilla was sawing reindeer horn buttons to attach to the closures on pewter bracelets and she was struck by the beauty of the horns. So, she started making jewelry out of the beautifully unique material that is reindeer horn. At first, she worked using several different metals, but today she makes her jewelry in silver. As for the skins, that now make up so much of her company’s business, Pernilla's husband's uncle had sheep and they had no use for the skins. Pernilla trained as a tanner so she could use them and give them a new life. Today, Sedum Design is an organic tannery, preparing mainly sheep and reindeer skins, but also from other species. Reindeer horns are used to make beautiful jewelry, and buttons and other fine detailing pieces are sawn, ground and shaped in the workshop.